Marius Alin

Google’s algorithm rewards websites that demonstrate strong engagement metrics. Smooth navigation, easy to understand content, eye-pleasing design, and overall user satisfaction from using a website contribute to a good user experience and increase the chance of higher rankings.

Websites that are secured have an advantage over non-secured ones in ranking, as Google favors HTTPS sites. Moreover, a secure website builds trust among users.

AI is impacting SEO in big ways. For instance, Google uses AI to deliver more accurate search results. AI can also help businesses analyze user behavior and create personalized experiences.

Faster loading websites offer better user experience and are favored by search engines. Tools like Google’s PageSpeed Insights can help you analyze and improve your page speed.

With the increasing use of digital assistants like Alexa, Siri, Google Now, optimizing for voice search is emerging as a new trend. This involves using more natural language and question-based keywords.

SEO tools like SEMRush, Ahrefs, Google Keyword Planner, Moz, and Google Analytics help in keyword research, competitor analysis, tracking rankings, identifying technical issues, and understanding user behavior.

With Google's mobile-first indexing, making your website mobile-friendly is more important than ever. Ensure your website is responsive and offers seamless user experience on mobile devices.

Quality content is crucial in SEO. Be it blog posts, videos, infographics, podcasts, or e-books, unique and helpful content can improve your website visibility and attract natural links.

This focuses on getting external pages to link to a page on your website. Quality inbound links signal to search engines that your site is a credible source of information.

This technique involves optimizing individual webpages to rank higher and get more relevant traffic. It includes aspects like page titles, headings, internal links, and keyword density.

Sam Altman, from Y Combinator, once said, "It’s better to have 100 users that love you than 1 million users that like you.” Invest time in understanding your conversion funnel and figure out ways to improve user engagement across the funnel stages. This way, you not only get more users in but also get them to love your product.

Growth hacking isn't always about acquiring new users. It's equally about retaining existing users, and increasing their lifetime value.

By offering valuable information to your user base through blogs, videos, webinars, e-books, you enhance your brand reputation, engage your audience, and in turn help in user acquisition.

Collaborating with influencers in your industry or partnering with businesses that cater to a similar audience can give your user base a significant boost.

Optimize your website for search engines to increase organic traffic. This includes keyword research, setting meta tags, creating backlinks, and more. SEO can be a tremendous long-term strategy for user acquisition.